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Author name: Mariane Monteiro

I am a graphic design professional with 5 years of experience, graduated at Federal University of Technology from Paraná. I'm exploring the marketing field and the technology and CPG industry. I'm passionate about connecting with people, seeking solutions and organizing ideas.

Beverage Manufacturers need to innovate

Cost vs. Speed: Finding the Balance in Beverage Innovation

Leave a Comment / beverages, innovation /

In the competitive beverage industry, companies are constantly seeking innovative ways to capture market share and meet evolving consumer demands. However, the challenge lies in balancing the speed of innovation with cost efficiency. Let’s see how beverage companies can strike this balance, providing insights from real-world cases and data-driven analysis. The Importance of Innovation in […]

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R&D and Marketing Alignment for Better Product Development

Leave a Comment / beverages, collaboration, innovation, Marketing /

In highly competitive scenarios like the CPG market, the success of new products centers not only on innovative research and development (R&D) but also on a deep understanding of consumer needs and market trends. Integrating marketing insights early in the product development phase can bridge the gap between R&D and marketing, resulting in products that

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Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace

Leave a Comment / co-manufacturing, CPG /

In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that

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Co-manufacturing as strategy for product launch success

Leave a Comment / co-manufacturing /

The alarming statistic that roughly 85% of new products don’t succeed in their first year highlights the significant and complex challenges that companies in the CPG industry face. This high failure rate emphasizes the urgent need for extensive overhauls in market research, innovation, and consumer engagement strategies. In this text, you’ll see that a more

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Reducing Time-to-Market Challenges

Leave a Comment / CPG, supply chain /

The timing of a product launch is nearly as vital as the product’s quality. Delays in launching can deeply cut into profit margins, lessen a company’s competitive advantage, and damage its reputation. Understanding the financial repercussions of time-to-market involves not just number crunching but also strategic foresight and careful planning to stay relevant and profitable.

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Common Bottlenecks in Beverage Production: Challenges and Solutions

Leave a Comment / beverages, co-manufacturing /

Efficiency and quality are paramount for the beverage sector. Companies constantly strive to optimize their processes to meet the growing demands of consumers while maintaining the highest quality standards. However, several common bottlenecks can hinder production flow, increase costs, and affect the overall efficiency of operations. Let’s explore the typical stages of beverage production, identifying

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Raphael Traticoski and Nilay Parikh on the GrowinCast.

The Usage of AI in Supply Chain: Revolutionizing Efficiency and Quality

Leave a Comment / AI, beverages, supply chain, technology /

In today’s rapidly evolving business environment, Artificial Intelligence (AI) is not just a luxury but a necessity, particularly in the supply chain sector. A recent episode of GrowinCast, a podcast by GrowinCo., with Raphael Traticoski and Nilay Parikh, CEO at Arvist, provides profound insights into how AI is transforming the supply chain, especially within the

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time-to-market

Strategies to Accelerate Time-to-Market for CPG Brands

Leave a Comment / CPG /

In the CPG industry the ability to quickly bring new products to market is a critical determinant of success. Time-to-market (TTM) not only influences a product’s profitability but also its viability in a competitive landscape where consumer preferences shift rapidly and market windows are fleeting. For CPG brands, delays in product launches can lead to

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Branded Energy Drink

Branded Energy Drink: Market and Business Opportunities

Leave a Comment / beverages, co-manufacturing, co-packing /

The market for branded energy drink has become a vibrant segment of the beverage industry, characterized by robust growth and dynamic consumer engagement. As lifestyles grow increasingly hectic, more consumers are turning to energy drinks for a quick boost. This trend presents a wealth of opportunities for beverage brands and manufacturers aiming to energize their

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