collaboration

Co-manufacturing: how to build strategy, operate, and select partners in this production mode

The global co-manufacturing market reached USD 686 billion in 2025 and is projected to hit USD 969 billion by 2030, with North America accounting for USD 64.5 billion. Co-manufacturing (or contract manufacturing) is a model where a company outsources the production of its products to specialized industrial plants. This guide explains how to transition from […]

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redução no time-to-market com comanufatura

Co-manufacturing: the solution for companies aiming to reduce costs and speed up time-to-market

You may have the best product in the world — but if it takes too long to reach the shelf, someone else will beat you to it. In the consumer packaged goods (CPG) industry, the time between concept and execution defines who leads and who follows. Yet innovating, scaling, and launching quickly requires more than

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Expanda seu portfólio ao expor suas capacidades

How co-manufacturing capabilities are helping suppliers monetize idle capacity

In Brazil, nearly 30% of the installed capacity in the CPG industry remains idle. Much of this capacity belongs to suppliers that still operate invisibly in the market, without leveraging the full potential their infrastructure offers. Co-manufacturing is no longer just a tactical on-demand production service. Today, it serves as a showcase where suppliers of

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contract packaging

Sustainability in contract packaging: strategies for a greener supply chain

Do you often concern about the packaging solutions we find at the market? Is the amount of plastic we see really necessary to make sure the content is secure and ready to consume? How to make the best choices when making a product sustainable? Consumers can agree to disagree in many topics but sustainability has become

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Produce or outsource: considerations to decide

Halo Top Creamery, a low-calorie ice cream brand, faced a critical decision early in its development: whether to invest in building their own production facility or to outsource with a co-manufacturer. Their choice played a crucial role in their meteoric rise to become one of the **best-selling ice cream brands in the United States.** Founded

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R&D and Marketing Alignment for Better Product Development

In highly competitive scenarios like the CPG market, the success of new products centers not only on innovative research and development (R&D) but also on a deep understanding of consumer needs and market trends. Integrating marketing insights early in the product development phase can bridge the gap between R&D and marketing, resulting in products that

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Finding the perfect co-packer.

Finding the Perfect Co-Packer: A Comprehensive Guide

Are you a CPG brand looking to outsource your production process to a co-packer? Finding the perfect co-packer can be a game-changer for your business. It can help you streamline your operations, reduce costs, and improve the quality of your products. But with so many options available, it can be overwhelming to choose the right

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The Crucial Role of Innovation in the Food and Beverage Industry

In the fast-changing landscape of the food and beverage industry, the year 2024 is expected to be a pivotal one. Facing inflation, consumer fatigue over price hikes, and various market pressures, companies are finding the need for innovation more apparent than ever. On a recent article at FoodDive.com, Christopher Doering asks if more CPG companies

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GrowinCast: Innovation, Expertise and Collaboration in CPG

Here at GrowinCo. we strongly believe that collaboration can and will reshape the CPG industry. Our mission is to connect various players in this dynamic field, fostering innovation, productivity, and sustainability. Spreading the message about all of this is also a crucial part of our journey. With that in mind what would be better than

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B2B collaboration: Peeps cereal

The Power of B2B Collaboration in the CPG Industry

We all know the Consumer Packaged Goods (CPG) industry is a dynamic and rapidly changing landscape. It’s marked by fierce competition, evolving consumer preferences, and the constant need for innovation. In this challenging environment, collaboration between companies has emerged as a key strategy for success. The Need for B2B Collaboration CPG companies operate in a

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