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Author name: Mariane Monteiro

I am a graphic design professional with 5 years of experience, graduated at Federal University of Technology from Paraná. I'm exploring the marketing field and the technology and CPG industry. I'm passionate about connecting with people, seeking solutions and organizing ideas.

Como identificar nichos rentáveis do mercado CPG

Co-manufacturing for new products: how to identify profitable market niches

Leave a Comment / co-manufacturing, outsourcing, supply chain /

Did you know that while many co-manufacturers struggle to fill their production lines, others are seizing profitable opportunities simply because they know how to identify the right niches? In the CPG (consumer packaged goods) market, the key to scaling efficiently is not just production capacity, but knowing where and how to invest that capacity. Identifying […]

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como inteligência de mercado pode ajudar a encontrar melhores fornecedores

How market intelligence can help find better suppliers in the consumer packaged goods industry

Leave a Comment / CPG, outsourcing, technology /

Buying wrong is costly. And we’re not just talking about money. A poorly chosen supplier can delay launches, compromise quality, create channel disruptions, and even damage a brand’s reputation with the end consumer. For midmarket CPG companies operating under margin pressure and limited resources, there’s no room for decisions based on gut feeling. In this

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como a comanufatura confiável reduz custos operacionais e aumenta a eficiência no setor CPG com racionalização de SKUs e automação.

How reliable co-manufacturing cuts costs and boosts efficiency in the CPG sector

Leave a Comment / CPG, Uncategorized /

Innovation in the CPG industry is expensive. Scaling production costs even more. And when companies look internally, many find underutilized assets, operational inefficiencies, and a time-to-market that no longer keeps pace with market demands. Is there a viable solution? The equation can be solved — and it doesn’t necessarily require investing in new factories, hiring

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redução no time-to-market com comanufatura

Co-manufacturing: the solution for companies aiming to reduce costs and speed up time-to-market

Leave a Comment / co-manufacturing, collaboration, innovation /

You may have the best product in the world — but if it takes too long to reach the shelf, someone else will beat you to it. In the consumer packaged goods (CPG) industry, the time between concept and execution defines who leads and who follows. Yet innovating, scaling, and launching quickly requires more than

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Expanda seu portfólio ao expor suas capacidades

How co-manufacturing capabilities are helping suppliers monetize idle capacity

Leave a Comment / co-manufacturing, collaboration, outsourcing /

In Brazil, nearly 30% of the installed capacity in the CPG industry remains idle. Much of this capacity belongs to suppliers that still operate invisibly in the market, without leveraging the full potential their infrastructure offers. Co-manufacturing is no longer just a tactical on-demand production service. Today, it serves as a showcase where suppliers of

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How consortium buying can help smaller CPG brands cut costs — and compete smarter​​

Leave a Comment / consortium buying, Uncategorized /

In Brazil, small and mid-sized businesses operate at just 54% of the productivity seen in large corporations. But this isn’t just an internal issue —it reveals a deeper, structural imbalance in access to resources, infrastructure, and favorable business conditions. In the CPG world, this disparity is even more pronounced. While large manufacturers negotiate raw materials

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How co-manufacturing fuels mass product personalization in the CPG industry

How co-manufacturing fuels mass product personalization in the CPG industry

Leave a Comment / beverages, co-manufacturing, co-packing, CPG, trends /

Would you buy a soda just because your name is on the label? Millions of people did. Coca-Cola’s “Share a Coke” campaign is one of the most iconic examples of mass personalization in the consumer goods sector. With over 150 names printed on cans and bottles, the campaign didn’t just boost sales by 2% —

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Sustainability in the consumer packaged goods market: a profitable strategy to reduce costs and attract consumers

Leave a Comment / co-manufacturing, Sustainability /

In 2023, Unilever announced that its recyclable packaging initiative had reduced operating costs by 10%, while increasing consumer loyalty in emerging markets. In the same year, Nestlé saved millions by redesigning its supply chain to minimize waste. These figures are no coincidence – companies that integrate sustainability into their operations are gaining efficiency and competitive advantage. There are several reasons

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Co-manufacturing: a guide to selecting the best food co-manufacturer for your project

Leave a Comment / co-manufacturing, CPG /

What separates a winning product launch from a flop in the competitive food industry? It’s not always the recipe, packaging, or marketing — often, it’s who’s making your product. But how do we ensure we’re choosing the best co-manufacturer to work beside us in a product development? This is what we’re discussing today. A hidden ingredient in

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Sua fábrica ociosa pode ser uma mina de ouro: como transformar capacidade ociosa em fonte de receita

Your idle factory can be a goldmine: how to transform idle capacity into a revenue source

Leave a Comment / co-manufacturing /

In 2020, a major European food manufacturer faced a challenge. When prioritizing the production of premium products with high added value, part of their basic cookie production line became an idle capacity. The unused space and equipment were generating significant costs — from maintenance to the environmental impact of underutilized resources. The solution came when

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