Would you buy a soda just because your name is on the label? Millions of people did. Coca-Cola’s “Share a Coke” campaign is one of the most iconic examples of mass personalization in the consumer goods sector. With over 150 names printed on cans and bottles, the campaign didn’t just boost sales by 2% — […]
How co-manufacturing fuels mass product personalization in the CPG industry Read More »
In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a
Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales Read More »
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just advantageous; it’s imperative. As we step into 2024, the industry stands at a pivotal juncture, influenced by rapid technological advancements, shifting consumer behaviors, and emerging regulatory frameworks. These driving forces are not merely shaping current practices
Emerging Trends in the CPG Industry for 2024 Read More »
In recent years, especially in the wake of 2020, the Consumer Packaged Goods (CPG) industry has demonstrated remarkable resilience and adaptability. Amidst global challenges, it has not only survived but thrived, showcasing an unprecedented growth that surpassed the cumulative growth of the previous four years. This success can be attributed to the industry’s swift response
6 Notable Trends Shaping Co-manufacturing Read More »
Today, a once-heroic ingredient, sugar, has emerged as a health villain, lurking in numerous foods, beverages, and even medications. Driven by scientific research and industry innovations, dietary norms have been consistently evolving. In the post-World War II era of the 1950s, eating well simply meant eating plenty. However, by the 1970s, the concept of poor
Ingredients trends: The Rise of Natural Sweeteners Read More »
The environmental impact of mass consumer products has been extensively documented for quite some time. The speed of communication has contributed to making sustainability a topic that has never been as important to consumers as it is today. The impact of human consumption on the planet has become a current concern of the population, and
Sustainable Packaging Innovations: An imperative for the CPG industry Read More »
The meat snacks subsector, driven by consumer preferences for high-protein and better-for-you snacks, offers attractive investment prospects. Many leading brands in this segment rely on co-manufacturers to produce their meat snacks, creating an appealing opportunity. According to an analysis by Harris Williams, a global investment bank specializing in M&A and private capital advisory services, differentiation
Co-Manufacturing: Investment Opportunities in the Meat Snacks Industry Read More »
Titled “State of Smart Manufacturing: CPG Edition,” this global study comprises insights from 216 key leaders within the CPG industry, hailing from 13 prominent manufacturing nations. The study casts a wide net, encompassing manufacturers across diverse sectors like home and personal care, as well as food and beverage, delivering a panoramic view of the CPG
Driving Quality: 44% of CPG Industry Leaders Embrace Digital Transformation Read More »
In recent years, snacking trends have remarkably shift, catering to the evolving preferences of consumers. With a growing awareness of the impact of their choices on both their well-being and the environment, people are seeking snacks that incorporate authentic ingredients and ethical claims. This emphasis on transparency and sustainability has revolutionized snack production, marketing, and
Snacking Trends: Authentic Ingredients and Ethical Claims Read More »
A PESTEL analysis is a strategic framework used to assess the business environment in which a manufacturer operates. In the past, it was commonly known as a PEST analysis, representing Political, Economic, Social, and Technological factors. However, it has evolved to encompass Environmental and Legal factors as well. PESTEL analyses are effective tools for analyzing
2023 Packaging Trends: A PESTEL analysis Read More »
