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Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales

Leave a Comment / CPG, Digital Native Brands, Marketing, trends / Mariane Monteiro

In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a […]

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The Super Bowl and the CPG Industry: A Marketing and Manufacturing Juggernaut

Leave a Comment / CPG / Mariane Monteiro

The Super Bowl is not just an annual sporting spectacle; it’s a cultural titan that commands the attention of millions across the United States. Its impact on the Consumer Packaged Goods (CPG) industry is profound, serving as a linchpin for marketing strategies and, less obviously but equally important, for co-manufacturing dynamics. Let’s explore the multifaceted

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Emerging Trends in the CPG Industry for 2024

Leave a Comment / CPG, trends / Mariane Monteiro

In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just advantageous; it’s imperative. As we step into 2024, the industry stands at a pivotal juncture, influenced by rapid technological advancements, shifting consumer behaviors, and emerging regulatory frameworks. These driving forces are not merely shaping current practices

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6 Notable Trends Shaping Co-manufacturing

Leave a Comment / co-manufacturing, CPG, trends / Mariane Monteiro

In recent years, especially in the wake of 2020, the Consumer Packaged Goods (CPG) industry has demonstrated remarkable resilience and adaptability. Amidst global challenges, it has not only survived but thrived, showcasing an unprecedented growth that surpassed the cumulative growth of the previous four years. This success can be attributed to the industry’s swift response

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The Black Friday Surge: Leveraging Co-Manufacturing in the CPG Industry

Leave a Comment / co-manufacturing, CPG / Mariane Monteiro

As the calendar pages turn towards the end of the year, the Consumer Packaged Goods (CPG) industry braces for the annual retail phenomenon, Black Friday. Synonymous with massive sales and an upsurge in consumer demand, Black Friday represents a pivotal moment for CPG companies. In an era where efficiency, adaptability, and speed are paramount, mastering

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The Power of B2B Collaboration in the CPG Industry

Leave a Comment / co-manufacturing, collaboration, CPG, innovation / Mariane Monteiro

We all know the Consumer Packaged Goods (CPG) industry is a dynamic and rapidly changing landscape. It’s marked by fierce competition, evolving consumer preferences, and the constant need for innovation. In this challenging environment, collaboration between companies has emerged as a key strategy for success. The Need for B2B Collaboration CPG companies operate in a

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How to Achieve Success with Co-Manufacturing Partnerships

Leave a Comment / co-manufacturing, CPG, Private Label / Mariane Monteiro

Snack brands know how challenging it can be to scale up production and reach a wider market. You may have a great product, but do you have the resources, equipment, and expertise to produce it in large quantities and meet the demands of your customers? That’s where co-manufacturing comes in. Co-manufacturing is a process where

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Ingredients trends: The Rise of Natural Sweeteners

Leave a Comment / CPG, trends / Mariane Monteiro

Today, a once-heroic ingredient, sugar, has emerged as a health villain, lurking in numerous foods, beverages, and even medications. Driven by scientific research and industry innovations, dietary norms have been consistently evolving. In the post-World War II era of the 1950s, eating well simply meant eating plenty. However, by the 1970s, the concept of poor

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Sustainable Packaging Innovations: An imperative for the CPG industry

Leave a Comment / co-packing, CPG, innovation, trends / Mariane Monteiro

The environmental impact of mass consumer products has been extensively documented for quite some time. The speed of communication has contributed to making sustainability a topic that has never been as important to consumers as it is today. The impact of human consumption on the planet has become a current concern of the population, and

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The Healthy and Natural products trend impact on the CPG industry

Healthy and Natural Products: A Growing Trend in the CPG Industry

Leave a Comment / co-manufacturing, CPG, trends / Mariane Monteiro

In recent years, the consumer packaged goods (CPG) industry has witnessed a significant shift towards the demand for healthy and natural products. Consumers are now more conscious of how their choices impact their health, the environment, and society as a whole. As a result, they actively seek CPG products that align with their values and

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