Halo Top Creamery, a low-calorie ice cream brand, faced a critical decision early in its development: whether to invest in building their own production facility or to outsource with a co-manufacturer. Their choice played a crucial role in their meteoric rise to become one of the **best-selling ice cream brands in the United States.** Founded […]
Produce or outsource: considerations to decide Read More »
Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from
Co-manufacturing Brazil X USA: what can Brazil learn? Read More »
In the CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly changing
In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that
Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace Read More »
The alarming statistic that roughly 85% of new products don’t succeed in their first year highlights the significant and complex challenges that companies in the CPG industry face. This high failure rate emphasizes the urgent need for extensive overhauls in market research, innovation, and consumer engagement strategies. In this text, you’ll see that a more
Co-manufacturing as strategy for product launch success Read More »
Efficiency and quality are paramount for the beverage sector. Companies constantly strive to optimize their processes to meet the growing demands of consumers while maintaining the highest quality standards. However, several common bottlenecks can hinder production flow, increase costs, and affect the overall efficiency of operations. Let’s explore the typical stages of beverage production, identifying
Common Bottlenecks in Beverage Production: Challenges and Solutions Read More »
The global consumer packaged goods market (CPG) size is expected to grow from USD 2,132.1 billion in 2022 and estimated to reach USD 3,171.11 billion by 2032, says a report by Towards Packaging. That means growing at a 4.1% CAGR from 2023 to 2032. To keep up that growth rate, optimizing productive capacity and reducing
Optimizing Productive Capacity and Reducing Waste Read More »
The market for branded energy drink has become a vibrant segment of the beverage industry, characterized by robust growth and dynamic consumer engagement. As lifestyles grow increasingly hectic, more consumers are turning to energy drinks for a quick boost. This trend presents a wealth of opportunities for beverage brands and manufacturers aiming to energize their
Branded Energy Drink: Market and Business Opportunities Read More »
As Easter approaches, candy companies are busy with a heavy pressure from economic challenges, mainly caused by the soaring prices of cocoa. The difficulty looms to disrupt the traditional Easter candy production enthusiasm, making the industry to re-evaluate its strategies in supply chain, particularly the utilization of co-packers and co-manufacturing arrangements. The Cocoa Price Challenge
Easter Challenges: The Soaring Cocoa Prices for Candy Manufacturers Read More »
In co-manufacturing, where intricate processes and partnerships are the norms, effective communication stands as the foundation of every successful project. Jargon, therefore, is not just specialized language used among experts; it’s the key that unlocks precise and productive conversations. For CPG professionals, understanding the co-manufacturing jargon is not optional—it’s essential. Enhancing Communication The primary benefit
Unraveling the co-manufacturing jargon Read More »
