Snacking Trends: Authentic Ingredients and Ethical Claims


In recent years, snacking trends have remarkably shift, catering to the evolving preferences of consumers. With a growing awareness of the impact of their choices on both their well-being and the environment, people are seeking snacks that incorporate authentic ingredients and ethical claims. This emphasis on transparency and sustainability has revolutionized snack production, marketing, and enjoyment worldwide.

At the heart of this snacking revolution are authentic ingredients. Consumers now crave snacks made with real, recognizable components they can trust. The era of artificial flavors, preservatives, and additives dominating the snacking industry is fading away. Today, individuals desire snacks composed of whole foods, minimally processed ingredients, and no hidden surprises. Whether it’s the allure of organic fruits and nuts, ancient grains, or plant-based proteins, authenticity reigns supreme in meeting modern snack cravings.

Additionally, ethical claims play a crucial role in shaping snacking choices. Consumers are increasingly drawn to snacks that align with their values and promote sustainable practices. They want reassurance that their purchased products are not only beneficial for their health but also make a positive impact on society and the planet. Consequently, snacks boasting certifications such as fair trade, organic, non-GMO, and responsibly sourced have surged in popularity. Ethical claims provide consumers with the confidence that their snacking choices contribute to a better world.

In addition to authentic ingredients and ethical claims, digestive health has emerged as a prominent focus in the snacking industry. Consumers are recognizing the significance of maintaining a healthy gut and actively seek snacks that support digestive wellness. Probiotics, prebiotics, and fiber-rich ingredients have become sought-after components as they promote a balanced gut microbiome and aid in digestion. Snack brands have responded to this demand by incorporating these beneficial ingredients into their products, offering a wide range of options for those seeking to support their digestive health while enjoying a delectable treat.

The snacking landscape has undergone a remarkable transformation as consumers become more discerning about their choices. Authentic ingredients, ethical claims, and digestive health are no longer niche considerations but integral aspects of the snacking experience. As a result, snack manufacturers and brands wholeheartedly embrace these trends, formulating new and innovative products to cater to the evolving needs of consumers.

Looking ahead, it is evident that snacking trends will continue to evolve and adapt to changing consumer preferences. The focus on authenticity, ethics, and digestive health is a driving force behind the creation of snacks that not only tantalize taste buds but also nourish the body and mind. So, whether you’re reaching for a bag of organic kale chips, fair trade dark chocolate, or a probiotic-infused granola bar, rest assured that your snacking choices contribute to a larger movement towards a more conscious and satisfying snacking experience.

63% of adults in the UK think that
traffic light labelling is a good
indicator of the healthiness
of foods and drinks.

Snacking Trends in Europe

Consumers in Europe, particularly in Germany, are prioritizing healthier snack options and expressing a strong interest in variations that align with their well-being. Regulatory systems in both the United Kingdom and the European Union guide consumers on product healthiness. The UK employs a traffic light system, using color-coded labels to indicate the quantities of sugars, fats, and other attributes. The EU utilizes Nutri-Score, a voluntary system that considers both negative and positive elements to provide an overall nutritional guide. Producers can leverage Nutri-Score labels to promote transparency and disclose their product’s nutritional profiles, empowering consumers to make informed choices.

North America

In North America, snack preferences may appear predictable, with traditional chip choices dominating the scene. However, younger generations are pushing the boundaries of flavor exploration, seeking audacious and thrilling taste experiences. Limited edition and seasonal snacks offer opportunities for brands to captivate consumers with innovative flavor combinations. These snacks generate in-store excitement and gain significant exposure through social media. Popcorn and snack mixes emerge as vibrant categories, providing fertile ground for brand creativity and unconventional ingredient combinations. Adventurous snack enthusiasts can expect a burst of perplexing and awe-inspiring seasonal and limited-edition snacks that transport their taste buds to uncharted territories of flavor ecstasy.


In Latin America, particularly in Mexico, health-conscious consumers meticulously scrutinize ingredient lists, seeking snacks free from excessive processing, additives, and preservatives. While taste remains a primary driver of snack purchases, natural attributes are gaining prominence. Brands face pressure to simplify ingredient lists and address concerns about excessive processing in the salty snacks and fruit mixes categories. By embracing simplicity and naturalness, snack brands forge connections with consumers who prioritize transparency and healthier options. These brands navigate the complex Mexican snack industry, catering to the demands of discerning individuals and fostering trust and loyalty through their commitment to natural attributes and simplified ingredients.

Staying updated on snacking trends is crucial for brands. However, in addition to investing in research, it is necessary to find the right partners who can meet the increasingly complex and rapidly changing needs of consumers. Partnering with a co-packer can significantly streamline your operations and help your food business thrive. With GrowinCo, you can efficiently connect with reputable co-packers and contract manufacturers, saving time and ensuring a successful collaboration. Visit to learn more about and book a demo with our specialists.

With information from Mintel and Kantar

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