Strategies to Accelerate Time-to-Market for CPG Brands
In the CPG industry the ability to quickly bring new products to market is a critical determinant of success. Time-to-market (TTM) not only influences a product’s profitability but also its viability in a competitive landscape where consumer preferences shift rapidly and market windows are fleeting. For CPG brands, delays in product launches can lead to […]
Sustainability Practices in the Beverage Industry: Exploring Eco-Friendly Innovations
The beverage industry has been adopting sustainability practices in a significant transformation in response to growing environmental concerns and consumer demand for sustainable products. From production to packaging and logistics, beverage companies are increasingly embracing eco-friendly practices to minimize their environmental footprint and contribute to a more sustainable future. In this article, we delve into […]
Co-Manufacturing for ‘Better For You’ Snacks in North America
Understanding the Demand for Healthier Options In North America, a significant shift towards health and wellness has transformed consumer eating habits, particularly in the snack market. As more individuals prioritize their health, the demand for snacks that not only taste good but also offer nutritional benefits has surged. This evolving consumer preference has catalyzed the […]
Finding the Perfect Co-Packer: A Comprehensive Guide
Are you a CPG brand looking to outsource your production process to a co-packer? Finding the perfect co-packer can be a game-changer for your business. It can help you streamline your operations, reduce costs, and improve the quality of your products. But with so many options available, it can be overwhelming to choose the right […]
Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales
In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a […]
The Super Bowl and the CPG Industry: A Marketing and Manufacturing Juggernaut
The Super Bowl is not just an annual sporting spectacle; it’s a cultural titan that commands the attention of millions across the United States. Its impact on the Consumer Packaged Goods (CPG) industry is profound, serving as a linchpin for marketing strategies and, less obviously but equally important, for co-manufacturing dynamics. Let’s explore the multifaceted […]
Emerging Trends in the CPG Industry for 2024
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just advantageous; it’s imperative. As we step into 2024, the industry stands at a pivotal juncture, influenced by rapid technological advancements, shifting consumer behaviors, and emerging regulatory frameworks. These driving forces are not merely shaping current practices […]
6 Notable Trends Shaping Co-manufacturing
In recent years, especially in the wake of 2020, the Consumer Packaged Goods (CPG) industry has demonstrated remarkable resilience and adaptability. Amidst global challenges, it has not only survived but thrived, showcasing an unprecedented growth that surpassed the cumulative growth of the previous four years. This success can be attributed to the industry’s swift response […]
The Black Friday Surge: Leveraging Co-Manufacturing in the CPG Industry
As the calendar pages turn towards the end of the year, the Consumer Packaged Goods (CPG) industry braces for the annual retail phenomenon, Black Friday. Synonymous with massive sales and an upsurge in consumer demand, Black Friday represents a pivotal moment for CPG companies. In an era where efficiency, adaptability, and speed are paramount, mastering […]
The Power of B2B Collaboration in the CPG Industry
We all know the Consumer Packaged Goods (CPG) industry is a dynamic and rapidly changing landscape. It’s marked by fierce competition, evolving consumer preferences, and the constant need for innovation. In this challenging environment, collaboration between companies has emerged as a key strategy for success. The Need for B2B Collaboration CPG companies operate in a […]
