Produce or outsource: considerations to decide
Halo Top Creamery, a low-calorie ice cream brand, faced a critical decision early in its development: whether to invest in building their own production facility or to partner with a co-manufacturer. Their choice played a crucial role in their meteoric rise to become one of the **best-selling ice cream brands in the United States.** Founded […]
R&D and Marketing Alignment for Better Product Development
In highly competitive scenarios like the CPG market, the success of new products centers not only on innovative research and development (R&D) but also on a deep understanding of consumer needs and market trends. Integrating marketing insights early in the product development phase can bridge the gap between R&D and marketing, resulting in products that […]
Finding the Perfect Co-Packer: A Comprehensive Guide
Are you a CPG brand looking to outsource your production process to a co-packer? Finding the perfect co-packer can be a game-changer for your business. It can help you streamline your operations, reduce costs, and improve the quality of your products. But with so many options available, it can be overwhelming to choose the right […]
The Crucial Role of Innovation in the Food and Beverage Industry
In the fast-changing landscape of the food and beverage industry, the year 2024 is expected to be a pivotal one. Facing inflation, consumer fatigue over price hikes, and various market pressures, companies are finding the need for innovation more apparent than ever. On a recent article at FoodDive.com, Christopher Doering asks if more CPG companies […]
GrowinCast: Innovation, Expertise and Collaboration in CPG
Here at GrowinCo. we strongly believe that collaboration can and will reshape the CPG industry. Our mission is to connect various players in this dynamic field, fostering innovation, productivity, and sustainability. Spreading the message about all of this is also a crucial part of our journey. With that in mind what would be better than […]
The Power of B2B Collaboration in the CPG Industry
We all know the Consumer Packaged Goods (CPG) industry is a dynamic and rapidly changing landscape. It’s marked by fierce competition, evolving consumer preferences, and the constant need for innovation. In this challenging environment, collaboration between companies has emerged as a key strategy for success. The Need for B2B Collaboration CPG companies operate in a […]
Chicago Venture Summit 2023: Envisioning the Future of Climate Tech
From October 4th to 6th, Chicago played host to an amazing event that resonated with innovation, sustainability, and boundless possibilities. The “Chicago Venture Summit 2023 Future-of-Climate-Tech” brought together a global community of over 800 startups, innovators, investors, and visionary leaders. The event was nothing short of a revelation. With attendees coming from over 10 countries, […]
How to Build an Effective Co-Man Contract
Co-manufacturing can be a valuable strategy for CPG companies of all sizes. For new CPG companies, it can help them get their products to market without having to make a large upfront investment. For CPG companies that are expanding into new markets, it can help them quickly and easily ramp up production. And for CPG […]
What is co-manufacturing, co-packer and co-man?
In today’s competitive business environment, companies are constantly looking for ways to save money and improve efficiency. One way to do that is by outsourcing manufacturing, product development, and other business functions to third-party companies. There are many different terms used to describe these third-party companies, including co-packers, co-manufacturers, and co-mans. In general, these companies […]
Trends in the Supply Chain Industry
The supply chain industry has seen significant changes over the last few years. The COVID-19 pandemic accelerated the pace of digital transformation, and many companies have realized the importance of a connected, digital supply chain. In this blog post, we will explore the trends in the supply chain industry and how companies can take advantage […]
