Sourcing vs. strategic sourcing

Did you know that 29% of companies relying on traditional sourcing are more vulnerable to supply chain disruptions? This could change with strategic sourcing.
Think about what that means: nearly a third of companies could be caught flat-footed the next time a crisis hits, just like we saw during the global supply chain shocks of 2020. If you’re still using traditional sourcing methods in the highly competitive Consumer Packaged Goods (CPG) industry, you may be missing out on long-term savings, innovation, and —most crucially —supply chain resilience.
3 beverage industry innovative trends to look up

As the beverage industry continues to evolve, staying ahead of the trends is crucial for brands looking to innovate and capture the attention of modern consumers. In our e-book, “Innovative Beverages: From Ideation to Launch,” we explore the most significant trends shaping the market. It was based in a former webinar, presented by GrowinCo. and […]
AI-analysis in food manufacturing

Today, AI-analysis and data decision-making are reshaping food manufacturing industry: streamlining supply chains, reducing waste, and ensuring quality consistency. In 2019, Danone’s partnership with IBM to introduce an AI-driven supply chain solution marked a significant turning point in the food manufacturing industry.By using the power of data analysis and artificial intelligence (AI), Danone boosted its forecasting […]
Produce or outsource: considerations to decide

Halo Top Creamery, a low-calorie ice cream brand, faced a critical decision early in its development: whether to invest in building their own production facility or to outsource with a co-manufacturer. Their choice played a crucial role in their meteoric rise to become one of the **best-selling ice cream brands in the United States.** Founded […]
Co-manufacturing Brazil X USA: what can Brazil learn?

Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.

In the CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly changing […]
Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace

In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that […]
Co-manufacturing as strategy for product launch success

The alarming statistic that roughly 85% of new products don’t succeed in their first year highlights the significant and complex challenges that companies in the CPG industry face. This high failure rate emphasizes the urgent need for extensive overhauls in market research, innovation, and consumer engagement strategies. In this text, you’ll see that a more […]
Common Bottlenecks in Beverage Production: Challenges and Solutions

Efficiency and quality are paramount for the beverage sector. Companies constantly strive to optimize their processes to meet the growing demands of consumers while maintaining the highest quality standards. However, several common bottlenecks can hinder production flow, increase costs, and affect the overall efficiency of operations. Let’s explore the typical stages of beverage production, identifying […]
Optimizing Productive Capacity and Reducing Waste

The global consumer packaged goods market (CPG) size is expected to grow from USD 2,132.1 billion in 2022 and estimated to reach USD 3,171.11 billion by 2032, says a report by Towards Packaging. That means growing at a 4.1% CAGR from 2023 to 2032. To keep up that growth rate, optimizing productive capacity and reducing […]