Co-manufacturing Brazil X USA: what can Brazil learn?
Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.
In today’s fast-paced CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly […]
Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace
In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that […]
Co-manufacturing as strategy for product launch success
The alarming statistic that roughly 85% of new products don’t succeed in their first year highlights the significant and complex challenges that companies in the CPG industry face. This high failure rate emphasizes the urgent need for extensive overhauls in market research, innovation, and consumer engagement strategies. In this text, you’ll see that a more […]
Common Bottlenecks in Beverage Production: Challenges and Solutions
Efficiency and quality are paramount for the beverage sector. Companies constantly strive to optimize their processes to meet the growing demands of consumers while maintaining the highest quality standards. However, several common bottlenecks can hinder production flow, increase costs, and affect the overall efficiency of operations. Let’s explore the typical stages of beverage production, identifying […]
Optimizing Productive Capacity and Reducing Waste
The global consumer packaged goods market (CPG) size is expected to grow from USD 2,132.1 billion in 2022 and estimated to reach USD 3,171.11 billion by 2032, says a report by Towards Packaging. That means growing at a 4.1% CAGR from 2023 to 2032. To keep up that growth rate, optimizing productive capacity and reducing […]
Branded Energy Drink: Market and Business Opportunities
The market for branded energy drink has become a vibrant segment of the beverage industry, characterized by robust growth and dynamic consumer engagement. As lifestyles grow increasingly hectic, more consumers are turning to energy drinks for a quick boost. This trend presents a wealth of opportunities for beverage brands and manufacturers aiming to energize their […]
Easter Challenges: The Soaring Cocoa Prices for Candy Manufacturers
As Easter approaches, candy companies are busy with a heavy pressure from economic challenges, mainly caused by the soaring prices of cocoa. The difficulty looms to disrupt the traditional Easter candy production enthusiasm, making the industry to re-evaluate its strategies in supply chain, particularly the utilization of co-packers and co-manufacturing arrangements. The Cocoa Price Challenge […]
Unraveling the co-manufacturing jargon
In co-manufacturing, where intricate processes and partnerships are the norms, effective communication stands as the foundation of every successful project. Jargon, therefore, is not just specialized language used among experts; it’s the key that unlocks precise and productive conversations. For CPG professionals, understanding the co-manufacturing jargon is not optional—it’s essential. Enhancing Communication The primary benefit […]
Co-Manufacturing for ‘Better For You’ Snacks in North America
Understanding the Demand for Healthier Options In North America, a significant shift towards health and wellness has transformed consumer eating habits, particularly in the snack market. As more individuals prioritize their health, the demand for snacks that not only taste good but also offer nutritional benefits has surged. This evolving consumer preference has catalyzed the […]
