The transformative impact of digital self-service on B2B retail is here to stay.

The Covid-19 pandemic forced businesses worldwide to take digital operations seriously, impacting them significantly. According to Sheerien Salindera, Adobe’s strategy lead, customer experience is now the key differentiating factor for the best companies in both B2C and B2B transactions. B2B retailers are facing various challenges such as supply shock, staff shortages, format disruptions, and time-conscious […]