What is co-manufacturing, co-packer and co-man?

In today’s competitive business environment, companies are constantly looking for ways to save money and improve efficiency. One way to do that is by outsourcing manufacturing, product development, and other business functions to third-party companies. There are many different terms used to describe these third-party companies, including co-packers, co-manufacturers, and co-mans. In general, these companies […]

Digital Native Brands: The Rise of a New Business Paradigm

Digital native brands, often referred to as D2C (direct-to-consumer) brands, exist primarily online. They bypass the traditional brick-and-mortar retail distribution channels and sell their products or services directly to consumers online. Digital native brands have a deep understanding of the digital landscape and the behaviors of their target audience. They use social media, influencer marketing, […]