In recent years, the consumer packaged goods (CPG) industry has witnessed a significant shift towards the demand for healthy and natural products. Consumers are now more conscious of how their choices impact their health, the environment, and society as a whole. As a result, they actively seek CPG products that align with their values and support their well-being.

Importance of a Balanced and Nutritious Diet

One of the primary drivers behind the healthy and natural products trend is the increasing awareness of the benefits of a balanced and nutritious diet. Consumers are becoming more educated about the potential health advantages of consuming whole foods, organic ingredients, and minimally processed products. They prioritize CPG companies that emphasize quality, transparency, and clean ingredient lists.

Surge in Availability and Variety of Organic, Non-GMO, and Plant-Based Offerings

The demand for healthy and natural products has consequently resulted in an abundance of organic, non-GMO, and plant-based options in the market. In response, CPG companies are actively reformulating their products to eliminate artificial additives, preservatives, and excessive sugar, while incorporating natural and nutrient-rich ingredients. Importantly, this trend extends beyond the realm of food and beverages and encompasses personal care products, household cleaners, and various other categories within the CPG industry.

Focus on Sustainability and Environmental Consciousness

Another crucial aspect of the healthy and natural products trend is the emphasis on sustainability and environmental consciousness. In fact, consumers are increasingly concerned about the ecological impact of their purchasing decisions. They actively seek out products with eco-friendly packaging, responsibly sourced ingredients, and companies that demonstrate a commitment to reducing their carbon footprint. To meet these growing demands, CPG companies are innovating in various ways. For instance, they are introducing recyclable or biodegradable packaging, investing in renewable energy sources, and implementing sustainable sourcing practices. By taking these measures, CPG companies are not only addressing consumer concerns but also contributing to a more sustainable future.

Healthier-packed products are not only a trend; they have also come to stay, and we can prove it.

Different countries have created legislation to restrict access to products that are high in sugar, fat, and sodium. The UK, for instance, surprised the market by approving one of the most restrictive regulations in this regard.

The UK HFSS regulations, which aim to address the issue of certain foods and drinks that are high in fat, salt, or sugar (HFSS) or considered ‘less healthy’, provide for restrictions on their promotions and placement in retail stores and their online equivalents. Unlike other similar regulations, the notable difference in British law is that consumers will not be able to find these products on the supermarket shelves where they used to be. Consequently, this change is significantly impacting the market and its sales. As a result, companies are now rushing to keep up and make their brands still relevant in this new scenario.

Role of Technology and Digital Platforms

Technology and digital platforms have played a significant role in driving the healthy and natural products trend. Consumers now have easy access to vast amounts of information, empowering them to research products, compare labels, and make informed choices. Social media platforms and online communities provide spaces for consumers to share experiences, recommendations, and advocate for healthier lifestyles.

In the other hand, CPG companies must adapt to meet consumer demands and be accountable for their practices. Digital tools can be a valuable asset for brands looking for streamlining new products faster and keeping up with consumers trends.

GrowinCo’s digital platform connects co-packers, CPG companies, co-manufacturers, ingredients and packaging suppliers simplifying processes for outsourcing manufacturing and supply chain management providing an outstanding boost in productivity.

Opportunities and Challenges for CPG Companies

While the healthy and natural products trend presents immense opportunities for CPG companies, it also brings challenges. Companies must navigate complex regulations, certifications, and labeling requirements to accurately convey the health and environmental benefits of their products. They need to invest in research and development to create innovative formulations that meet consumer demands without compromising taste, quality, or affordability. Building trust and transparency through clear communication and engagement with consumers is crucial.

Transforming the CPG Industry with Healthy and Natural Products

The healthy and natural products trend is transforming the CPG industry as consumers increasingly seek products that support their well-being, align with their values, and have minimal environmental impact. CPG companies are adapting by reformulating products, embracing sustainable practices, and leveraging technology to provide transparency and meet the evolving needs of health-conscious consumers.

Showcasing Innovations in Organic and Natural Products

Being aware of the latest industry trends is essential for CPG companies. GrowinCo. is exhibiting at Naturaltech and Bio Brazil Fair, the largest trade shows for organic and natural products in Latin America. These events present the main innovations in the sector and inspire businesses focusing on well-being, quality of life, and sustainability as a niche market.

Naturaltech and Bio Brazil Fair will be held simultaneously from June 14th to 17th at the Anhembi Exhibition Pavilion in São Paulo, Brazil. This year’s edition will feature over 700 exhibitors and 1,400 brands, with an expected attendance of 40,000 visitors over four days, including professionals and the general public.

In conclusion, whether your business is a large or small manufacturer, being up to date with trends and planning for the shift in processes is critical to business! The healthy and natural products trend is transforming the CPG industry. Consumers are increasingly seeking out products that support their well-being, align with their values, and have minimal impact on the environment. CPG companies are adapting to this demand by reformulating products, embracing sustainable practices, and leveraging technology to provide transparency and meet the evolving needs of health-conscious consumers.