How consortium buying can help smaller CPG brands cut costs — and compete smarter
In Brazil, small and mid-sized businesses operate at just 54% of the productivity seen in large corporations. But this isn’t just an internal issue —it reveals a deeper, structural imbalance in access to resources, infrastructure, and favorable business conditions. In the CPG world, this disparity is even more pronounced. While large manufacturers negotiate raw materials […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.
In the CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly changing […]
