R&D and Marketing Alignment for Better Product Development

In highly competitive scenarios like the CPG market, the success of new products centers not only on innovative research and development (R&D) but also on a deep understanding of consumer needs and market trends. Integrating marketing insights early in the product development phase can bridge the gap between R&D and marketing, resulting in products that […]

Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales

In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a […]

10 Lessons for Creating Successful Brands

Why have entrepreneurs been winning this battle? What was the latest successful new brand that caught your attention in the consumer sector? Good chances you might have thought of some of these or similar ones. The most intriguing question is: what do they have in common? All were launched by entrepreneurs, focused on niches in […]