Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales

In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a […]

How to Build an Effective Co-Man Contract

Co-manufacturing can be a valuable strategy for CPG companies of all sizes. For new CPG companies, it can help them get their products to market without having to make a large upfront investment. For CPG companies that are expanding into new markets, it can help them quickly and easily ramp up production. And for CPG […]

Digital Native Brands: The Rise of a New Business Paradigm

Digital native brands, often referred to as D2C (direct-to-consumer) brands, exist primarily online. They bypass the traditional brick-and-mortar retail distribution channels and sell their products or services directly to consumers online. Digital native brands have a deep understanding of the digital landscape and the behaviors of their target audience. They use social media, influencer marketing, […]