How market intelligence can help find better suppliers in the consumer packaged goods industry
Buying wrong is costly. And we’re not just talking about money. A poorly chosen supplier can delay launches, compromise quality, create channel disruptions, and even damage a brand’s reputation with the end consumer. For midmarket CPG companies operating under margin pressure and limited resources, there’s no room for decisions based on gut feeling. In this […]
How reliable co-manufacturing cuts costs and boosts efficiency in the CPG sector
Innovation in the CPG industry is expensive. Scaling production costs even more. And when companies look internally, many find underutilized assets, operational inefficiencies, and a time-to-market that no longer keeps pace with market demands. Is there a viable solution? The equation can be solved — and it doesn’t necessarily require investing in new factories, hiring […]
How co-manufacturing fuels mass product personalization in the CPG industry
Would you buy a soda just because your name is on the label? Millions of people did. Coca-Cola’s “Share a Coke” campaign is one of the most iconic examples of mass personalization in the consumer goods sector. With over 150 names printed on cans and bottles, the campaign didn’t just boost sales by 2% — […]
Co-manufacturing: a guide to selecting the best food co-manufacturer for your project
What separates a winning product launch from a flop in the competitive food industry? It’s not always the recipe, packaging, or marketing — often, it’s who’s making your product. But how do we ensure we’re choosing the best co-manufacturer to work beside us in a product development? This is what we’re discussing today. A hidden ingredient in […]
What is consortium buying and how procurement teams can benefit from it
Consortium buying is when a group of companies work together to pool their capacities and jointly buy their services, products and ingredients. It’s as if you went into a store and the sales assistant offered you a special deal because you and your friend were buying the same product together.
This purchasing model is the secret sauce behind the most innovative and cost-effective CPG brands. Procurement teams are using the collaborative model to get ahead in the market. Let’s analyze how procurement teams can use it to their advantage.
Sustainability in contract packaging: strategies for a greener supply chain
Do you often concern about the packaging solutions we find at the market? Is the amount of plastic we see really necessary to make sure the content is secure and ready to consume? How to make the best choices when making a product sustainable? Consumers can agree to disagree in many topics but sustainability has become […]
3 beverage industry innovative trends to look up
As the beverage industry continues to evolve, staying ahead of the trends is crucial for brands looking to innovate and capture the attention of modern consumers. In our e-book, “Innovative Beverages: From Ideation to Launch,” we explore the most significant trends shaping the market. It was based in a former webinar, presented by GrowinCo. and […]
AI-analysis in food manufacturing
Today, AI-analysis and data decision-making are reshaping food manufacturing industry: streamlining supply chains, reducing waste, and ensuring quality consistency. In 2019, Danone’s partnership with IBM to introduce an AI-driven supply chain solution marked a significant turning point in the food manufacturing industry.By using the power of data analysis and artificial intelligence (AI), Danone boosted its forecasting […]
Co-manufacturing Brazil X USA: what can Brazil learn?
Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.
In the CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly changing […]
