What is consortium buying and how procurement teams can benefit from it
Consortium buying is when a group of companies work together to pool their capacities and jointly buy their services, products and ingredients. It’s as if you went into a store and the sales assistant offered you a special deal because you and your friend were buying the same product together.
This purchasing model is the secret sauce behind the most innovative and cost-effective CPG brands. Procurement teams are using the collaborative model to get ahead in the market. Let’s analyze how procurement teams can use it to their advantage.
Sustainability in contract packaging: strategies for a greener supply chain
Do you often concern about the packaging solutions we find at the market? Is the amount of plastic we see really necessary to make sure the content is secure and ready to consume? How to make the best choices when making a product sustainable? Consumers can agree to disagree in many topics but sustainability has become […]
Co-manufacturing: a guide to selecting the best food co-manufacturer for your project
What separates a winning product launch from a flop in the competitive food industry? It’s not always the recipe, packaging, or marketing — often, it’s who’s making your product. But how do we ensure we’re choosing the best co-manufacturer to work beside us in a product development? This is what we’re discussing today. A hidden ingredient in […]
3 beverage industry innovative trends to look up
As the beverage industry continues to evolve, staying ahead of the trends is crucial for brands looking to innovate and capture the attention of modern consumers. In our e-book, “Innovative Beverages: From Ideation to Launch,” we explore the most significant trends shaping the market. It was based in a former webinar, presented by GrowinCo. and […]
AI-analysis in food manufacturing
Today, AI-analysis and data decision-making are reshaping food manufacturing industry: streamlining supply chains, reducing waste, and ensuring quality consistency. In 2019, Danone’s partnership with IBM to introduce an AI-driven supply chain solution marked a significant turning point in the food manufacturing industry.By using the power of data analysis and artificial intelligence (AI), Danone boosted its forecasting […]
Co-manufacturing Brazil X USA: what can Brazil learn?
Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.
In today’s fast-paced CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly […]
Leveraging Consumer Insights for Quicker R&D Turnaround
Staying ahead of the curve is not just advantageous—it’s essential, specially in the CPG industry competitive scenario. The key to thriving in this competitive landscape lies in leveraging real-time consumer insights to accelerate research and development (R&D) processes. By harnessing the power of data, companies can innovate rapidly, meet consumer demands more efficiently, and gain […]
Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace
In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that […]
Reducing Time-to-Market Challenges
The timing of a product launch is nearly as vital as the product’s quality. Delays in launching can deeply cut into profit margins, lessen a company’s competitive advantage, and damage its reputation. Understanding the financial repercussions of time-to-market involves not just number crunching but also strategic foresight and careful planning to stay relevant and profitable. […]
