What is co-manufacturing, co-packer and co-man?
In today’s competitive business environment, companies are constantly looking for ways to save money and improve efficiency. One way to do that is by outsourcing manufacturing, product development, and other business functions to third-party companies. There are many different terms used to describe these third-party companies, including co-packers, co-manufacturers, and co-mans. In general, these companies […]
Digital Native Brands: The Rise of a New Business Paradigm
Digital native brands, often referred to as D2C (direct-to-consumer) brands, exist primarily online. They bypass the traditional brick-and-mortar retail distribution channels and sell their products or services directly to consumers online. Digital native brands have a deep understanding of the digital landscape and the behaviors of their target audience. They use social media, influencer marketing, […]
Snacking Trends: Authentic Ingredients and Ethical Claims
In recent years, snacking trends have remarkably shift, catering to the evolving preferences of consumers. With a growing awareness of the impact of their choices on both their well-being and the environment, people are seeking snacks that incorporate authentic ingredients and ethical claims. This emphasis on transparency and sustainability has revolutionized snack production, marketing, and […]
2023 Packaging Trends: A PESTEL analysis
A PESTEL analysis is a strategic framework used to assess the business environment in which a manufacturer operates. In the past, it was commonly known as a PEST analysis, representing Political, Economic, Social, and Technological factors. However, it has evolved to encompass Environmental and Legal factors as well. PESTEL analyses are effective tools for analyzing […]
Healthy and Natural Products: A Growing Trend in the CPG Industry
In recent years, the consumer packaged goods (CPG) industry has witnessed a significant shift towards the demand for healthy and natural products. Consumers are now more conscious of how their choices impact their health, the environment, and society as a whole. As a result, they actively seek CPG products that align with their values and […]
What is co-manufacturing or third-party manufacturing?
Co-manufacturing is the abbreviation for “Contract Manufacturing”, that is when a particular product’s manufacture is carried out by a third-party supplier, whether it’s in the process as a whole or just for a part of it. For instance, it may occur that only outsourcing the packaging might be considered, through what we call the co-packing […]
