Digital Native Brands: The Rise of a New Business Paradigm
Digital native brands, often referred to as D2C (direct-to-consumer) brands, exist primarily online. They bypass the traditional brick-and-mortar retail distribution channels and sell their products or services directly to consumers online. Digital native brands have a deep understanding of the digital landscape and the behaviors of their target audience. They use social media, influencer marketing, […]
Snacking Trends: Authentic Ingredients and Ethical Claims
In recent years, snacking trends have remarkably shift, catering to the evolving preferences of consumers. With a growing awareness of the impact of their choices on both their well-being and the environment, people are seeking snacks that incorporate authentic ingredients and ethical claims. This emphasis on transparency and sustainability has revolutionized snack production, marketing, and […]
2023 Packaging Trends: A PESTEL analysis
A PESTEL analysis is a strategic framework used to assess the business environment in which a manufacturer operates. In the past, it was commonly known as a PEST analysis, representing Political, Economic, Social, and Technological factors. However, it has evolved to encompass Environmental and Legal factors as well. PESTEL analyses are effective tools for analyzing […]
Healthy and Natural Products: A Growing Trend in the CPG Industry
In recent years, the consumer packaged goods (CPG) industry has witnessed a significant shift towards the demand for healthy and natural products. Consumers are now more conscious of how their choices impact their health, the environment, and society as a whole. As a result, they actively seek CPG products that align with their values and […]
What is co-manufacturing or third-party manufacturing?
Co-manufacturing is the abbreviation for “Contract Manufacturing”, that is when a particular product’s manufacture is carried out by a third-party supplier, whether it’s in the process as a whole or just for a part of it. For instance, it may occur that only outsourcing the packaging might be considered, through what we call the co-packing […]
