How to choose the right beverage contract manufacturer for your needs
Oatly, a super cool oat milk brand, was considered an innovation when launched in the US in 2016. But in reality, the brand had existed since 1990 in Sweden. To navigate this global path, the company used important strategies, such as co-manufacturing. And today, that’s our topic: how to find the ideal beverage co-manufacturer in […]
What is consortium buying and how procurement teams can benefit from it
Consortium buying is when a group of companies work together to pool their capacities and jointly buy their services, products and ingredients. It’s as if you went into a store and the sales assistant offered you a special deal because you and your friend were buying the same product together.
This purchasing model is the secret sauce behind the most innovative and cost-effective CPG brands. Procurement teams are using the collaborative model to get ahead in the market. Let’s analyze how procurement teams can use it to their advantage.
Sourcing vs. strategic sourcing
Did you know that 29% of companies relying on traditional sourcing are more vulnerable to supply chain disruptions? This could change with strategic sourcing.
Think about what that means: nearly a third of companies could be caught flat-footed the next time a crisis hits, just like we saw during the global supply chain shocks of 2020. If you’re still using traditional sourcing methods in the highly competitive Consumer Packaged Goods (CPG) industry, you may be missing out on long-term savings, innovation, and —most crucially —supply chain resilience.
Co-manufacturing: a guide to selecting the best food co-manufacturer for your project
What separates a winning product launch from a flop in the competitive food industry? It’s not always the recipe, packaging, or marketing — often, it’s who’s making your product. But how do we ensure we’re choosing the best co-manufacturer to work beside us in a product development? This is what we’re discussing today. A hidden ingredient in […]
3 beverage industry innovative trends to look up
As the beverage industry continues to evolve, staying ahead of the trends is crucial for brands looking to innovate and capture the attention of modern consumers. In our e-book, “Innovative Beverages: From Ideation to Launch,” we explore the most significant trends shaping the market. It was based in a former webinar, presented by GrowinCo. and […]
AI-analysis in food manufacturing
Today, AI-analysis and data decision-making are reshaping food manufacturing industry: streamlining supply chains, reducing waste, and ensuring quality consistency. In 2019, Danone’s partnership with IBM to introduce an AI-driven supply chain solution marked a significant turning point in the food manufacturing industry.By using the power of data analysis and artificial intelligence (AI), Danone boosted its forecasting […]
Produce or outsource: considerations to decide
Halo Top Creamery, a low-calorie ice cream brand, faced a critical decision early in its development: whether to invest in building their own production facility or to partner with a co-manufacturer. Their choice played a crucial role in their meteoric rise to become one of the **best-selling ice cream brands in the United States.** Founded […]
Co-manufacturing Brazil X USA: what can Brazil learn?
Have you ever thought about how YoPro, a high-protein yogurt brand by Danone, achieved a great introduction to Brazilian market at an impressive pace? They used co-manufacturing to bring new flavors to the market faster. This manufacturing practice is already very common, and mature in the USA. So which co-manufacturing lessons Brazil can take from […]
How digital transformation is revolutionizing the time-to-market (TTM) for Consumer Packaged Goods (CPG) companies.
In today’s fast-paced CPG industry, Time-to-Market (TTM) has become a critical metric for success. TTM refers to the duration from the initial product idea to the moment it becomes available for sale. This timeline encompasses every stage of product development, including research, design, manufacturing, and distribution. Speed is the essence in the CPG sector. Rapidly […]
Turnkey Manufacturing: A Game Changer for CPG Brands in a Fast-Paced Marketplace
In today’s rapidly evolving industry, the pressure to innovate and deliver high-quality products swiftly has never been greater. The marketplace’s fast pace, driven by shifting consumer preferences, technological advancements, and competitive dynamics, demands agility and efficiency from CPG brands. Amidst these challenges, turnkey manufacturing has emerged as a game-changing solution, offering a comprehensive approach that […]
