Co-manufacturing for new products: how to identify profitable market niches
Did you know that while many co-manufacturers struggle to fill their production lines, others are seizing profitable opportunities simply because they know how to identify the right niches? In the CPG (consumer packaged goods) market, the key to scaling efficiently is not just production capacity, but knowing where and how to invest that capacity. Identifying […]
Co-manufacturing: the solution for companies aiming to reduce costs and speed up time-to-market
You may have the best product in the world — but if it takes too long to reach the shelf, someone else will beat you to it. In the consumer packaged goods (CPG) industry, the time between concept and execution defines who leads and who follows. Yet innovating, scaling, and launching quickly requires more than […]
How co-manufacturing capabilities are helping suppliers monetize idle capacity
In Brazil, nearly 30% of the installed capacity in the CPG industry remains idle. Much of this capacity belongs to suppliers that still operate invisibly in the market, without leveraging the full potential their infrastructure offers. Co-manufacturing is no longer just a tactical on-demand production service. Today, it serves as a showcase where suppliers of […]
How co-manufacturing fuels mass product personalization in the CPG industry
Would you buy a soda just because your name is on the label? Millions of people did. Coca-Cola’s “Share a Coke” campaign is one of the most iconic examples of mass personalization in the consumer goods sector. With over 150 names printed on cans and bottles, the campaign didn’t just boost sales by 2% — […]
Sustainability in the consumer packaged goods market: a profitable strategy to reduce costs and attract consumers
In 2023, Unilever announced that its recyclable packaging initiative had reduced operating costs by 10%, while increasing consumer loyalty in emerging markets. In the same year, Nestlé saved millions by redesigning its supply chain to minimize waste. These figures are no coincidence – companies that integrate sustainability into their operations are gaining efficiency and competitive advantage. There are several reasons […]
Co-manufacturing: a guide to selecting the best food co-manufacturer for your project
What separates a winning product launch from a flop in the competitive food industry? It’s not always the recipe, packaging, or marketing — often, it’s who’s making your product. But how do we ensure we’re choosing the best co-manufacturer to work beside us in a product development? This is what we’re discussing today. A hidden ingredient in […]
Projects
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Your idle factory can be a goldmine: how to transform idle capacity into a revenue source
In 2020, a major European food manufacturer faced a challenge. When prioritizing the production of premium products with high added value, part of their basic cookie production line became an idle capacity. The unused space and equipment were generating significant costs — from maintenance to the environmental impact of underutilized resources. The solution came when […]
How to choose the right beverage contract manufacturer for your needs
Oatly, a super cool oat milk brand, was considered an innovation when launched in the US in 2016. But in reality, the brand had existed since 1990 in Sweden. To navigate this global path, the company used important strategies, such as co-manufacturing. And today, that’s our topic: how to find the ideal beverage co-manufacturer in […]
What is consortium buying and how procurement teams can benefit from it
Consortium buying is when a group of companies work together to pool their capacities and jointly buy their services, products and ingredients. It’s as if you went into a store and the sales assistant offered you a special deal because you and your friend were buying the same product together.
This purchasing model is the secret sauce behind the most innovative and cost-effective CPG brands. Procurement teams are using the collaborative model to get ahead in the market. Let’s analyze how procurement teams can use it to their advantage.
