How to choose the right beverage contract manufacturer for your needs
Oatly, a super cool oat milk brand, was considered an innovation when launched in the US in 2016. But in reality, the brand had existed since 1990 in Sweden. To navigate this global path, the company used important strategies, such as co-manufacturing. And today, that’s our topic: how to find the ideal beverage co-manufacturer in […]
3 beverage industry innovative trends to look up
As the beverage industry continues to evolve, staying ahead of the trends is crucial for brands looking to innovate and capture the attention of modern consumers. In our e-book, “Innovative Beverages: From Ideation to Launch,” we explore the most significant trends shaping the market. It was based in a former webinar, presented by GrowinCo. and […]
Cost vs. Speed: Finding the Balance in Beverage Innovation
In the competitive beverage industry, companies are constantly seeking innovative ways to capture market share and meet evolving consumer demands. However, the challenge lies in balancing the speed of innovation with cost efficiency. Let’s see how beverage companies can strike this balance, providing insights from real-world cases and data-driven analysis. The Importance of Innovation in […]
R&D and Marketing Alignment for Better Product Development
In highly competitive scenarios like the CPG market, the success of new products centers not only on innovative research and development (R&D) but also on a deep understanding of consumer needs and market trends. Integrating marketing insights early in the product development phase can bridge the gap between R&D and marketing, resulting in products that […]
Common Bottlenecks in Beverage Production: Challenges and Solutions
Efficiency and quality are paramount for the beverage sector. Companies constantly strive to optimize their processes to meet the growing demands of consumers while maintaining the highest quality standards. However, several common bottlenecks can hinder production flow, increase costs, and affect the overall efficiency of operations. Let’s explore the typical stages of beverage production, identifying […]
The Usage of AI in Supply Chain: Revolutionizing Efficiency and Quality
In today’s rapidly evolving business environment, Artificial Intelligence (AI) is not just a luxury but a necessity, particularly in the supply chain sector. A recent episode of GrowinCast, a podcast by GrowinCo., with Raphael Traticoski and Nilay Parikh, CEO at Arvist, provides profound insights into how AI is transforming the supply chain, especially within the […]
Branded Energy Drink: Market and Business Opportunities
The market for branded energy drink has become a vibrant segment of the beverage industry, characterized by robust growth and dynamic consumer engagement. As lifestyles grow increasingly hectic, more consumers are turning to energy drinks for a quick boost. This trend presents a wealth of opportunities for beverage brands and manufacturers aiming to energize their […]
Sustainability Practices in the Beverage Industry: Exploring Eco-Friendly Innovations
The beverage industry has been adopting sustainability practices in a significant transformation in response to growing environmental concerns and consumer demand for sustainable products. From production to packaging and logistics, beverage companies are increasingly embracing eco-friendly practices to minimize their environmental footprint and contribute to a more sustainable future. In this article, we delve into […]
The Crucial Role of Innovation in the Food and Beverage Industry
In the fast-changing landscape of the food and beverage industry, the year 2024 is expected to be a pivotal one. Facing inflation, consumer fatigue over price hikes, and various market pressures, companies are finding the need for innovation more apparent than ever. On a recent article at FoodDive.com, Christopher Doering asks if more CPG companies […]
Why the Beverage Industry is Embracing Co-Manufacturing
In the bustling world of the beverage industry, particularly within the U.S. alcohol industry, a significant shift has been underway over the past decade. This evolution is not just about what is being consumed – from traditional beers to innovative beer-like products and spirits – but also about how these beverages are being brought to […]
