Branded Energy Drink: Market and Business Opportunities
The market for branded energy drink has become a vibrant segment of the beverage industry, characterized by robust growth and dynamic consumer engagement. As lifestyles grow increasingly hectic, more consumers are turning to energy drinks for a quick boost. This trend presents a wealth of opportunities for beverage brands and manufacturers aiming to energize their […]
Food Certifications: Organic, Non-GMO, Halal, Kosher, and Vegan Labels in Production
Food certifications and labeling serve as crucial indicators for consumers who are increasingly concerned about the quality, origins, and processing of their food. Labels such as Organic, Non-GMO, Halal, Kosher, and Vegan provide transparency and assurance that the food products meet certain standards and adhere to specific dietary laws or ethical considerations. In the context […]
Easter Challenges: The Soaring Cocoa Prices for Candy Manufacturers
As Easter approaches, candy companies are busy with a heavy pressure from economic challenges, mainly caused by the soaring prices of cocoa. The difficulty looms to disrupt the traditional Easter candy production enthusiasm, making the industry to re-evaluate its strategies in supply chain, particularly the utilization of co-packers and co-manufacturing arrangements. The Cocoa Price Challenge […]
Unraveling the co-manufacturing jargon
In co-manufacturing, where intricate processes and partnerships are the norms, effective communication stands as the foundation of every successful project. Jargon, therefore, is not just specialized language used among experts; it’s the key that unlocks precise and productive conversations. For CPG professionals, understanding the co-manufacturing jargon is not optional—it’s essential. Enhancing Communication The primary benefit […]
Co-Packers: A Gateway to Growth for Your Manufacturing Industry Company
In the fast-paced realm of the Consumer Packaged Goods (CPG) industry, manufacturing companies constantly seek efficient, scalable, and cost-effective ways to bring their products to market. Amidst this backdrop, co-packers emerge as a pivotal element, providing a bridge between innovative product ideas and the consumer market. Understanding the role and benefits of co-packers can unlock […]
Sustainability Practices in the Beverage Industry: Exploring Eco-Friendly Innovations
The beverage industry has been adopting sustainability practices in a significant transformation in response to growing environmental concerns and consumer demand for sustainable products. From production to packaging and logistics, beverage companies are increasingly embracing eco-friendly practices to minimize their environmental footprint and contribute to a more sustainable future. In this article, we delve into […]
Co-Manufacturing for ‘Better For You’ Snacks in North America
Understanding the Demand for Healthier Options In North America, a significant shift towards health and wellness has transformed consumer eating habits, particularly in the snack market. As more individuals prioritize their health, the demand for snacks that not only taste good but also offer nutritional benefits has surged. This evolving consumer preference has catalyzed the […]
Finding the Perfect Co-Packer: A Comprehensive Guide
Are you a CPG brand looking to outsource your production process to a co-packer? Finding the perfect co-packer can be a game-changer for your business. It can help you streamline your operations, reduce costs, and improve the quality of your products. But with so many options available, it can be overwhelming to choose the right […]
Digital Transformation in CPG: The Shift to Direct-to-Consumer Sales
In recent years, the landscape of the consumer packaged goods (CPG) industry has witnessed a profound transformation, propelled by the rise of digital brands. The Direct to Consumer (DTC) model, where manufacturers and CPG brands engage in selling their products directly to consumers, sidestepping traditional intermediaries such as retailers and distributors, has emerged as a […]
The Super Bowl and the CPG Industry: A Marketing and Manufacturing Juggernaut
The Super Bowl is not just an annual sporting spectacle; it’s a cultural titan that commands the attention of millions across the United States. Its impact on the Consumer Packaged Goods (CPG) industry is profound, serving as a linchpin for marketing strategies and, less obviously but equally important, for co-manufacturing dynamics. Let’s explore the multifaceted […]
