Amsterdam, May 18th – GrowinCo., Brazilian technology startup, will be in PLMA’s 2023 “World of Private Label” International Trade Show – the world’s largest private label event featuring more than 2,500 exhibiting manufacturers from 70 countries and 60 national and regional pavilions. This trade show event takes place from May 23rd to 24th at the RAI Amsterdam Exhibition Centre.
Founded in 2019, GrowinCo. develops technological solutions for the private label industry and fast-moving consumer goods (CPG) sector, including food and beverages, cosmetics and pharmaceuticals, personal care, and pets, among others.
The company’s digital platform optimizes processes, reducing supply chain costs, and enables companies like Mondelez, KraftHeinz, Kellogg’s, ConAgra, Cargill, among others, to find suppliers, co-packers, industries, contracted manufacturers, and business partners for the development of projects and solutions for their production. On the other hand, supplying companies can monetize their idle production capacity by renting their lines to other companies, promoting products, ingredients, and innovations to buyers worldwide.
The goal is to optimize processes and help companies’ supply chains operate more efficiently, reducing costs, increasing productivity, and improving the quality of products and services. The high speed in finding the best suppliers for customized product projects makes the platform the perfect tool for brands that want to accelerate product launches, optimizing their efforts.
With clients in 48 countries, GrowinCo. has shown strong growth in recent years, including during the COVID-19 pandemic. In 2022, the company saw a 120% increase in sales and generated over 24 million dollars in business. The forecast for this year is to more than double the volume of business generated among platform members. With more than 85.000 qualified suppliers from around the world listed on GrowinCo. the company is about to became the largest co-manufacturing hub in the world, overcoming its competitors from North America and Europe.
“We are very excited to be in Amsterdam for the PLMA’s 2023 “World of Private Label” International Trade Show and present our solutions. We believe the fair will be a great opportunity to further expand our presence in the European market,” said Raphael Traticoski, CEO of GrowinCo.